SNAPCHAT X LIVE NATION
10 MUSIC FESTIVALS
Snapchat and Live Nation collaborated to bring the SnapAR experience to festivals across the nation. By using the Snapchat app to scan QR codes throughout the festivals, concert goers are aided by Augmented Reality through an AR Compass, guiding them to stages, food, friends, and more. I art directed across all social media assets and print collateral for 10 festivals. Working directly with video editors, funneling all design decisions through the final creative approach and directing them from start to finish.
ART DIRECTION
ANIMATION
Deliverables included:
Paid Social Media Assets:
Three :15 videos to go live in timely order leading up to the day of the festival (1:1, 9:16)
Jumbotron static graphics and :10 – :30 videos
Email Header images
In-App static banners to drive engagement
Print Collateral:
Lanyard Card Design
On-Site Signage (picnic table-top, wood sign tower)
Client Presentation Decks:
Rigorous communication with the Snapchat team & festival brands.
Continuously updated presentation decks based off client feedback.
Festivals:
Creamfields South | 5/26 – 5/28
Roots Picnic | 6/3 – 6/4
Bonnaroo | 6/15 – 6/18
Wireless | 7/7 – 7/9
Rolling Loud | 7/21 – 7/23
Lollapalooza | 8/3 – 8/6
Creamfields North | 8/24 – 8/27
Reading | 8/25 – 8/27
Leeds | 8/24 – 8/27
Austin City Limits | 10/6 – 10/8
Paid social media videos
15s SOCIAL: Planner + 3D Map 9x16 | 15s SOCIAL: AR Compass
Jumbotron
email headers
Email header designs for Snapchat’s subscribed users – festival promotion.
on-site signage & lanyards
Designs include signage placed throughout the festival grounds and lanyard tags for special guests.
presentation decks
Client presentation decks that outline the deliverables – keeping the main focus on the social video frames. Strategically using each festivals brand guidelines and design elements to create an eye-catching animation promoting the top features of Snapchat’s AR Compass.
