NEW BALANCE
RUN YOUR WAY | GLOBAL CAMPAIGN
New Balance is here to show that we’re all apart of a wider spectrum of people who run, whether we’re running a marathon in under 3 hours or getting 3 miles in before work. We’re all united by the fact that we do run, but each of us is an individual in our own right in terms of style, habits, routines, motivation and more.
To show the breadth and depth of the running community, we highlighted runners from every walk of life. Keeping authenticity and individuality at the forefront of our search, we found runners who are uniquely themselves.
CAMPAIGN KEY VISUALS
SOCIAL + STRATEGY
OOH
run your way.
enable and celebrate the individuality in all who run.
campaign key visuals
Structuring a modular design system for all key visual assets across Social + Strategy, Retail windows, Paid Media Strategy, OOH
1:1, 4:5, 9:16, 16:9
360 execution
On-site + Strategy | Social + Strategy | Retail | Paid Media Strategy | OOH
presentation deck
A final presentation deck outlining all campaign deliverables.
