alex morgan foundation

MOTION GRAPHICS

Launched in 2023, the Alex Morgan Foundation is dedicated to creating equity and opportunity on the field and off. Through research, partnership building, and relentless commitment, AMF supports girls and women as they find their own confident path forward in sport and in life.

I was tasked to create an animated logo, two sets of kinetic typography animations, and an animated video where I used brand imagery, fonts, colors and partnership logos. These deliverables were used in the official promo video launch on social media and their website, the Alex Morgan Foundation.

video promo

This video was used on social to drive users to place a bid on a signed Alex Morgan jersey, a partnership promotion with Rady Children’s Hospital. In order to bring this video to life, I focused on establishing the correct tempo for the overall video to keep the user engaged, then creating attention grabbing headers to ‘Make Your Move’ and ‘Place Your Bet’ and finishing off with a hand drawn signature effect.

typography animations

These type animations were used as design assets in the final promo launch video. Working cross-functionally with the video editors and directors on my team to get the video out the door, these animations resulted in some clean frame transitions.

logo animation

This logo animation consists of a simple reveal in the shape of the logo, with a touch of movement added to the arrow.